MidSouth Coatings logo
Send Us A Message!
8:00 am to 5:00 pm
Energy Savings

COOLWALL® Colors reduce cooling costs by up to 21.9%.

Discover the massive energy savings by using COOLWALL®

A Department of Energy Study showed energy savings on homes with COOLWALL® ranged from 4.2% to 21.9%.

Across the Southern U.S., cooling even a moderate size house can require over 1500 hours of air conditioning operation a year, so cooling these homes can be extremely expensive. On a hot day, homes can absorb as much as 90% of the sun’s rays and even white walls absorb a significant amount of this radiant energy. COOLWALL® colors are, on average, 100% more reflective than conventional products. In fact, our advanced, next-gen home coating has been proven to reduce exterior wall temperatures up to 40°.

Specially formulated to deflect heat energy away from the home, the COOLWALL® system helps to reduce interior temperatures as well. This means air conditioning systems don’t have to work as hard to maintain comfortable temperatures, so they use less electricity.

Over nearly a two-year period, the COOLWALL® System was tested by the U.S. Department of Energy’s Oak Ridge National Laboratory to determine its true energy-saving qualities. The study found that the COOLWALL® System significantly reduced exterior wall temperatures while reducing energy consumption in concrete block, stucco, and wood-framed homes. The study also found that the COOLWALL® System reduced cooling costs by up to 21.9%*.

* Percentage of cooling costs and surface temperature reductions will vary based on color chosen, geographical location, climate condition, and substrate type.