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Exteriors are a significant investment, and it goes without saying that you’ll want to protect yours and maintain its beauty for as long as possible. Painting your exterior is the traditional choice for adding color to it, but the problem with painting is that it only lasts for a few years. This means that you’ll end up having to scrape and repaint more often, and the effort is multiplied a hundredfold when you have a commercial property.

Fortunately there’s the TEX-COTE® COOLWALL® system, a type of exterior coating in New Orleans, LA, that is superior to conventional paint in every way.


TEX-COTE COOLWALL is an advanced coating system that harnesses technology to make a durable coating. This helps it retain its colors longer, resists wear and tear, and helps you save on energy costs.

The TEX-COTE COOLWALL system features a highly advanced reflective pigment embedded in the coating, and is the same technology used in stealth aircraft. These reflective properties repel solar heat and UV rays, thereby accomplishing two things: preventing heat from being absorbed by your property and preventing colors from fading.

Features and Benefits

  1. Indoor comfort – The special pigments’ reflective properties work regardless of the color you choose. By reflecting solar heat that would have been absorbed by your property, it helps lower the indoor temperature and keep it at a consistently comfortable temperature.
  2. Energy efficiency – Another benefit of this exterior coating in Covington, LA, is the enhanced energy efficiency. Lower indoor temperatures means less reliance on your air conditioning system, which lets you enjoy savings on your energy bill.
  3. Long-lasting beauty – With hundreds of color options to choose from, you can zero in on the exact shade that you want. We also have four textures to choose from, so you can go from smooth finishes to stucco-like finishes. And with the Fade Block protection, you can be sure TEX-COTE COOLWALL will never fade. It stays the way it is for a lifetime.
  4. Long-term savings – Paint may cost lower upfront, but if you add up the painting costs incurred every few years – labor, tools, and the buckets of paint – they end up costing much more. With TEX-COTE COOLWALL, you only need to apply it once, why paint again?

If you would like to know more about the benefits of TEX-COTE COOLWALL exterior coating in Baton Rouge, LA, call Mid South Coatings today at (888) 291-0090 or fill out our contact form to schedule a free, no obligation estimate.