Our Green Technology



Mid-South Coating’s TEX-COTE® COOLWALL® coating system not only offers protection for your home or business, it is also an environmentally friendly technology. You won’t find a home improvement contractor with more respect for – and concern for – the environment, or with our commitment to using clean and green technology.

The reflective pigments embedded in our TEX-COTE® coating materials use the same technology as those used to coat U.S. Navy ships and to reflect radar energy on “stealth” aircraft. Tests have shown that, in certain colors, TEX-COTE® is up to 200% more reflective that traditional paint. UV rays that penetrate normal paint or stains are effectively reflected by TEX-COTE®.

This high efficiency reflective property means walls coated with TEX-COTE® can be up to 40 degrees (F) cooler which, in turn, reduces interior building temperatures. This can significantly lower the amount of energy needed to run air conditioning units during warm weather, cutting utility costs and reducing pollution created by power plants. Test by the U.S. Department of Energy show energy saving of up to 21.9% using TEX-COTE® COOLWALL® coatings.

Unlike paint, which needs to be scraped off and reapplied every few years, TEX-COTE® only need to be applied once, and lasts for the life of the building. This eliminates repeated exposure of the harmful volatile organic compounds (VOCs) that are found in almost all paint formulations.

Your investment in a TEX-COTE® COOLWALL® coating system not only delivers superior protection for your home or commercial property, but also goes a long way toward helping reduce your impact on the environment.


You can reduce your energy costs while protecting the environment when you choose TEX-COTE® COOLWALL® from Mid South Coatings for your home or business in New Orleans and the nearby areas. Call us at (888) 291-0090 or complete our convenient online request form to schedule a free, no obligation estimate for adding a protective layer of TEX-COTE® to your residential home or commercial building.

* Percentage of savings are based on the DOE study which showed savings ranging from 4.2-21.9%. Percentage of cooling costs and surface temperature reductions will vary based on color chosen, geographical location, climate condition, and substrate type. In some climates, there may be a heating penalty. See DOE supporting data for more information.

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